Conversations in our consumer life have been transitioning to video for years. Gone are the days of 140 characters on Twitter and Facebook posts about what you had for breakfast. If your social presence does not have a moving image, it won’t engage.

I make the point about our social lives because every business needs to understand how consumers want to engage. How we engage in our personal lives is a very good indicator of those preferences.

Video collaboration and streaming is part of every major tech company – Facebook, Google, Amazon, and Microsoft. They know that it works and it keeps the audience engaged.

So the real question is how are you incorporating video collaboration into your business? What conversations in your business would deliver a 10x better customer experience on video?

While some parts of our lives are returning to normal, work will likely never be the same. Business travel will be highly scrutinized for years to come.

This dynamic creates the need for more online collaboration in order to facilitate your entire business. It will cause a spider web effect from what we know as video conferencing for meetings, into seamless collaboration in all corners of the internet.

This post will summarize the video landscape and which tools should be used when. 

Social Video Collaboration - Best for connecting with friends and family

Facebook Messenger Rooms, a live video conferencing service that can host up to 50 people at a time. The service is open to Facebook users and non-users alike. Houseparty is used for live video and gaming to connect with friends and family.

Meetings/Video Conferencing - Best used for meetings and screen sharing

Zoom is primarily a business communication tool, but its use has expanded recently. Zoom also offers hardware for conference rooms. Google Meet, an extension of Google Hangouts you are technical and have time, video API’s are a great solution. Twilio and Agora allow developers to integrate high-definition video, voice, and text communication to an already existing software platform.ut, is free to any gmail user and allows screen-sharing.

WebRTC for Developers - Best for technical teams that want to add video into their existing software

If you are technical and have time, video API’s are a great solution. Twilio and Agora allow developers to integrate high-definition video, voice, and text communication to an already existing software platform.

Live Streaming - Best for larger audiences where high quality, TV style production, is needed

Live streaming video allows for higher-end production and larger audiences. Vimeo hosts a variety of live events from workout classes, to seminars. Brandlive is primarily used for live customer facing sales interactions, as well as internal communications.

Contextual Video Chat - Best for quick customization and embedding in your website or app

Zipcan is a video collaboration tool that provides easy to configure functions, which are contained within your current workflow and can be launched without a technical engineer.