When collaborating through a networking site, typically you have to switch to a different platform if you want to video chat with your collaborators. This means all collaborators must have access to the same video chat platform or they have to set up new accounts, oftentimes ruining the momentum. So, networking sites need their own embeddable video call feature that enables their users to seamlessly continue their conversations in context.

This became a significant issue for Juicebox, a music collaboration platform as their users needed a way to video chat in order to effectively collaborate. 

“We Only Had a Chat Feature Which Doesn’t Make Much Sense as a Musician”

As a networking site for musicians, a simple text chat feature is not enough. Juicebox knew they needed to expand communication tools for their users in order to facilitate effective collaboration. Musicians need to see the response of their collaborators when sharing the projects they’re working on as well as be able to describe the exact changes they believe would make the song or project better. This was one of the main pain points Juicebox’ users experienced when working through their text chat feature.

While they already had the capability to share files and actively work on those files, the delay in typing out what they intended to change and what they needed from their collaborators simply took too long. This caused the users to lose their flow and even forget the next idea they wanted to incorporate into their song.

Zipcan’s embeddable video call technology developed with WebRTC makes it easy to incorporate a video chat feature directly into your platform. For example, this allows musicians who collaborate with each other as if they were in person. They can share their audio files and work on a project in real-time while video chatting creating the same feeling as if they were all working in a studio together.

“We Get All of the Features We Were Looking For”

Juicebox needed a solution they could prototype immediately that facilitated a seamless connection between their users. With Zipcan, all Juicebox had to do was copy and paste a section of code provided by Zipcan using WebRTC to enable a native video chat directly into their website and application.

Zipcan also allows its users to customize their video chat function to fit the needs of their clients. This allows Juicebox to utilize various video chat interfaces based on the needs of the musicians. If they’re working on a larger project with multiple involved parties, they can immediately start a larger video conference with multiple collaborators, or they can do small one-on-one collaborations for smaller projects.

The simplicity of Zipcan’s implementation also minimizes latency and delays associated with video chatting allowing for effective collaboration on music which requires a fast connection.

Overall, Zipcan allowed Juicebox to quickly implement one of their most needed features, native video chat embedded directly into their website and application.