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What's your Video Strategy?

Two-way video has been used for online meetings, conferences, communicating with friends, and family for a long time. But are these the only applications for two-way video chat? The answer is “No”. Our world has changed and two-way video is finding new applications from education to creating new business opportunities, there is no stopping it. Zipcan, an embeddable video chat software, opens the gates for countless such applications with features that have no parallel in the market.


With Zipcan, you can easily embed a video call experience into a website or application. This article should help generate new ideas where two-way video can be used and revenue can be generated.

Fans and Followers 

It was very common for celebrities and public figures to arrange “backstage” meetups where their fans could interact with them or ask them a question. But the pandemic has changed how the whole world works. Social distancing and COVID restrictions have prohibited celebs and public figures from meeting their fans; and generating the revenue!

But we have to ask ourselves, did the pandemic stop our desire to interact? The answer is no, it merely changed the way things were done. Both fans and celebrities are preferring to connect online rather than meeting their favorite star in person and putting themselves at a risk. With Zipcan’s embeddable video, fans can now meet their favorite celebs from the comfort of their homes and celebrities do not have to go through the hassle of arranging events. Two-way video has opened up a new revenue stream, where fans will pay to book a session and spend a short amount of time with their favorite celeb online, asking them interesting questions, sharing their thoughts or just chatting.

Fanmio is one such platform that provides a network for celebrities and public figures to meet their fans and followers online. Fanmio allows them to hold virtual meetups, where fans book an appointment in advance with their favorite celebrity by paying online. Fanmio provides different options, for a price depending upon the amount of time that a user is willing to spend with the famous figure. You can either watch the online session or you can also have the opportunity to talk one-on-one. Fanmio also provides a downloadable high-quality video of the session to keep as a memory of your time spent with your favorite celeb.

Another new use case of two-way video is meeting sessions with professionals, experts, and influencers. People who have a lot of followers and fans are difficult to book time with but using two-way video services, customers can schedule a one-on-one video call to get the advice they need. Many professionals and experts in their respective fields are providing such consulting services where anyone can pay and have a chat with them. Superpeer is a good example, where anyone can directly contact the experts, and professionals to ask questions, and get advice. Superpeer charges a fee to provide these services and the experts and professionals are paid for their time.

Online Education

The pandemic has affected every other aspect of our lives, education is no exception. Even after months of social distancing and quarantines, it is still not safe to send kids to school. This has created an enormous opportunity for educators to make use of video conferencing to get children to start studying from the comfort of their homes. An online platform can be used to teach kids using video calls and allow them to interact with other students through video.

Outschool, for example, provides a fun, social, and safe learning experience for kids aged 3-18. There are about 50,000 classes where students can enroll for a fee. This platform provides learning content, recorded videos, and real-time videos where students can ask questions from teachers and it also provides an opportunity for the students to interact with their peers.

These tools and software platforms like Zipcan use WebRTC technology. WebRTC is an open-source framework for the web that provides real-time communication capabilities to browsers and applications through programming interfaces. Using WebRTC, browser based applications can access the microphone and camera. There is no need to install or download plugins or native apps while using WebRTC as application programming interfaces used in web pages directly access microphones and cameras and allow peer to peer communication. Websites also use embedded video calls by inserting an embed code to the HTML body tag. Websites with an embedded video calling experience are superior compared to the use of a third party video conferencing platform. Outschool, for example, does not use embedded video calling and links their sessions to Zoom. Whereas, Superpeer and Fanmio use webRTC and embedded video to provide video calling services within their platform.

Another way to develop video call features in websites or applications is to use video chat SDKs. You can develop a complete feature using video chat SDKs but it is complicated and requires skills in programming and software development. Whereas embedded video calling is easy to use and even a non-technical person can use it. Zipcan has a ‘No Code’ approach and allows you to add video calling on your website without dealing with the code making it easier for users of all skill levels. Learn more at www.zipcan.com

So if you are looking to enhance your current business and generate additional revenue with two-way video-chat, then Zipcan is perfect for you.