Without a doubt, the COVID-19 pandemic has caused business leaders to reconsider how they run their companies. Professionals have turned to video chat and conferencing to connect with their colleagues and customers. It's the new norm. 

This article will outline the basics of video conferencing and what you need to keep in mind when selecting a tool. 

What is Video Conferencing?

Enterprise leaders have been encouraged to change how they operate by relying more on video chat to remain connected in the new world of remote work. Many professionals are now familiar with digital and conferencing platforms such as Zoom, which they may not have considered before.

Now that everyone has experienced video conferencing, they expect it in more places. 

Most video chat conferences occur in an "owned experience," which means you are using the company's interface rather than your own. When you are in a Zoom or Microsoft Teams meeting, for example, you are always on the call in their app. This option can be restrictive for many sorts of communication where you don't want to "punch out" to a 3rd party platform. 

Benefits and Advantages of Video Conferencing

The following are the benefits of video conferencing:

  • More Personal Meetings: Video conferences take audio conversations to the next level, allowing for more personal meetings. While few will argue that teleconferencing has advantages over email, video conferences take audio calls to the next level. Due to the added signals of facial expressions, tones are unlikely to be misconstructed when using video.
  • Saving Time and Money: While in-person meetings can help you build stronger professional ties, travel can eat up a lot of your time and money. While some meetings should get handled in person, most can be done professionally via video conferencing.
  • Convenience: Users benefit from the ease of remote tools because they no longer need to travel to see colleagues or clients. Using remote tools also allow for more timely connections. When time-sensitive or pressing events emerge, individuals can use video conferencing tools to interact swiftly with colleagues.

Video chat and video conferencing can improve communication by delivering a more personalized, inclusive approach to employee participation across various settings. Businesses and workflows will function more smoothly with more clarity. Long after COVID gets contained, video conferencing systems will prove valuable and compelling communication tools.