"Video" might be one word but it can mean many things in today's complex content world.  Video, in some form, is part of every communication plan, marketing plan and most products. 

This post will summarize the video landscape and what tools you should consider for each type of video.  

Live video (live streaming)

Live video, often referred to as live streaming, is a one way video feed broadcast to many viewers. Because it is live, you have to watch the video as it is happening to get the full effect. Live videos can also become video on demand but the main purpose is capturing live moments and allowing for interactivity. Live video production allows for multiple cameras, graphics, recorded video and remote guests. The audience typically interacts with reactions and comments. However, live videos can be 10-45 seconds delayed for the viewers. Common live streaming platforms include youtube live, linkedin live and facebook live for social; Wowza and Mux for enterprise streaming; and Brandlive or Crowdcast for event streaming. 

Real-time video

Real-time video is most often powered by WebRTC to create a 1-1 or small group video chat experience. Real-time video chat typically does not have any production polish like a live streaming event, but it does allow everyone to participate with voice and video in... you guessed it... in real-time. This is one of the newer and faster growing types of video as the format is expanding from traditional video conferencing to many different use cases. Real-time video chat tools include the typical conferencing experience like Zoom, Google Meet and MS team; but video chat is also transportable and embeddable into websites and products with tools like Zipcan and Daily.co. 

Recorded video (VOD)

Often referred to as video on demand, VOD is the most common and longest history of video content. VOD can take on many formats like interviews, commercial production, narrative or entertainment. VOD can be produced with a WIDE variety of tools but is most often distributed with platforms like Youtube for social video, Wistia for website video and Wowza for embedded streaming video. 

Video editing

Video editing is important for all types of video content. Live and real-time videos can be edited after the fact and recorded video is edited before it gets published. Some videos, like interviews, typically take a little polish in editing software while longer form narrative videos can take months of editing and much more sophisticated tools. Fortunately tools like Type Studio make it really easy to edit video in a timeline and text format, which allows you to quickly polish and publish. If your video requires more production cutting together multiple video files, transitions, audio and graphics, you probably need something like WeVideo for browser editing or Adobe premiere for desktop editing. 

For a comprehensive list of video tools by category, check out what the team at Type Studio built.